About SanEcoTec

SanEcoTec History

A Social entrepreneurship founded in 2008 by Els Vanbeckevoort and Jim Shubat as a cleantech company that can meet emerging water quality challenges.
The Company is recognized as a leader in advanced water innovation and sustainable development.

SanEcoTec is at the forefront of SMART Systems and Controls for water management. The Company helps customers in agriculture, food processing, public pools, public drinking water, and buildings’ water management to manage improved water quality from a position of knowledge.

Notably, the AVIVE Water Health Program helps water managers be predictive, proactive, and preventive in managing this vital asset.

From first being introduced to SanEcoTec, I had a sense from our growers this was something to take seriously. SanEcoTec are water treatment experts and this knowledge and experience is something our industry needs.

– Owner of one of North America’s leading flowering ornamental growers

Thank you to SanEcoTec for the amazing change in the drinking water in our Town.

– Former Mayor of a small town in Newfoundland, Canada

A Values-Based Company

With a vision that Healthy Water Can Change the World, SanEcoTec is focused on protecting and optimizing water health and quality.

The Company’s commitment to R&D has produced water management patents and know-how, using innovative new technologies. Our technicians are experts in SMART process control systems and water quality management.

SanEcoTec is comprised of a team of water quality engineers and problem-solvers, whose track record of​innovation and excellence has created positive outcomes and a legacy of conscientious stewardship and sustainability. The Company stands for verifiable scientific integrity. ​

Company Values:

  • Pursue what works
    We don’t believe in the quick fix—it’s about getting it right. We invest more of ourselves because we care deeply. For us, it’s about simplifying water complexity which only comes with patience, transparency, and extensive knowledge of water.
  • Champion change
    The change we desire can only flow with passion and persistence—which we have in leagues. We will never settle for being stagnant, which means the status quo is always unacceptable.
  • Teach, not preach
    We know water. We are committed to the long-term success of our customers. We work hard to teach them the importance of building a healthy community or business around healthy water.
  • Live more fully
    We believe in responsible stewardship for people, plants and planet. Quality of life is always better when you treat your water well.
  • Build healthy communities and industries
    You can’t have a healthy and strong community or business without water you can depend on. It’s why we are uncompromising about the process to provide a direct return on investment.

AVIVE Water Treatment Programs

The award-winning AVIVE programs combine leading water science with SMART control systems to improve the cost, control, compliance and performance of water used in a variety of business applications.

SanEcoTec has reported (and independently verified) improvements among key performance indicators, while having a positive effect on people, infrastructure and the environment.

In establishing these proof-points, the Company and its partners have become a world authority on the science and application of SMART Process Control Systems and have extensively studied the need for better disinfectant strategies with eco-friendly alternatives or more sustainable use and purpose of conventional disinfectants. With more than ten years of in-depth lab research and field application – as well as working under the scrutiny of many different regulatory authorities and jurisdictions – the Company has published foundational, peer-reviewed science that is the singular expertise on how to efficiently, effectively, and safely use these and conventional technologies in a water treatment process. This challenging work has made us into the quality team we are today.

AVIVE is one of the most significant innovations in municipal drinking water…The AVIVE technology represents a new viable alternative for communities.

– Former Director of Engineering Services of Canadian provincial water utility


Els Vanbeckevoort
Co-Founder and CEO

Ms. Vanbeckevoort is Canada’s Clean50 Leader Honouree for her contributions to the water treatment industry. She is an experienced business leader and entrepreneur with early-stage companies for the past 20 years.

Jim Shubat
Co-Founder and CTO

Mr. Shubat has an advanced engineering and project management background from 20 years with Magna Inc. in North America and Europe, and as a leader in water innovation across multiple business sectors for the last 12 years.

Jay Whiteside
Senior Advisor

Mr. Whiteside has a 40-year background in business development among early-stage companies and corporate leaders including McDonald’s and Labatt.

Mark Partington

Mr. Partington has a 20-year senior accounting, governance and operations career with corporate and not-for-profit organizations.